For advertising agencies:
from creative spark to accountable delivery
In advertising agencies, everything revolves around creativity, client focus, and results. But behind every striking concept or successful campaign lies a careful process of brainstorming, designing, testing, consulting, and fine-tuning. All those hours — often spread across different team members and disciplines such as strategy, copywriting, design, and project management — need to be recorded accurately.
Time tracking is indispensable here, not only for correct invoicing but also for effective project control. Whether an agency works with hourly rates, fixed project fees, or monthly retainers, insight into the actual time spent is crucial to safeguard profitability and keep clients transparently informed about progress.